Jamaica Gleaner
Published: Sunday | February 1, 2009
Home : Sport
Sir Viv Richards takes up another challenge

Sir Vivian Richards.

FORMER West Indies captain Sir Vivian Richards, a Johnnie Walker Know Your Boundaries (KYB) ambassador, will conduct a series of cricket challenges tomorrow at Emancipation Park from noon to 1 p.m.

Each responsible drinking challenge will demonstrate the effects of alcohol at varying stages of consumption. Participants will be required to exhibit the skills, reactions and control needed in cricket as a parallel to the skills needed when driving a vehicle. In most instances, special 'impairment' glasses will be given to participants that will mimic different levels of inebriation.

As part of Diageo's commitment to educating their consumers about responsible drinking, the KYB campaign was the centrepiece of Johnnie Walker's sponsorship of the ICC Cricket World Cup in 2007. Red Stripe, distributors of the Johnnie Walker brand in Jamaica, also launched a multi-media responsible drinking campaign with the theme 'think responsibly, drink responsibly' the same year.

The challenge will be open to the public on Tuesday from 5 p.m. to 7 p.m., then the interactive experience will move to Sabina Park during the first Test from February 4-8.

Participants will engage in four basic challenges that will also include the use of virtual-reality technology.

The KYB virtual-reality challenge requires participants to wear special cricket helmets. These helmets allow participants to experience the virtual-reality challenge designed to demonstrate the importance of making the right choices, while emphasising the concept that they would not face a fast bowler while drunk, so why drive drunk?

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