For the urban look, wear Kenneth Cole classic-fit shirts hanging out or tucked in, depending on your preference and the occasion. Quite versatile, they can be worn to the office or somewhere more casual but, of course, with the same flair. - Photos by Ricardo Makyn/Staff Photographer

Ready for a fashionable reaction in your life? Well, Trendi Boss, located at Sovereign Centre in St Andrew, has the solution for you. The only store in the island which sells exclusive, Kenneth Cole brand items, Trendi Boss is stocked with the most fashionable and up to date styles suited for any occasion.

Store owner Paul Williams said the idea came out of a need and demand to serve the fashion-conscious men who appreciate the line. "I opened the store after recognising that there is no store that offers this line in Jamaica. This gives customers a wider variety and options to choose from. It is a unique line that many people go after."

Customer profile

The store caters to the general public but most of its customers fit the corporate profile and it carries, for the time being, only items for men. "You can get Kenneth Cole brand shirts, T-shirts, shoes, belts, undershorts and boxers right here," noted Williams. Laptop cases and toiletry cases for men are also available. For the fashionistas, Williams says there is a plan in the making to carry the female line of Kenneth Cole merchandise in a few months.

Empty shelves

Opened in December, the store owner says the response has been good. "Things don't stay on the shelf, so right now we are waiting on the new stock," he said, showing Flair the empty spaces on the racks.

Check out our pictorial highlights of some of the fabulous Kenneth Cole pieces for men available at Trendi Boss. The store's opening hours are Monday to Saturday, from 10: a.m. to 7:00 p.m.

Model: Johnathan Walker

Photo shoot location: Sovereign Centre and Trendi Boss.

latoya.grindley@gleanerjm.com.

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