Reggae crooner Freddie McGregor will be delivering all his hit love songs this Sunday at Studio 38 at the Pulse Centre, New Kingston. McGregor's Valentine's Day performance marks the third in Studio 38's live concert series after mesmerising performances by John Holt on January 3 and Ken Boothe on January 24. Both were sold-out events.

McGregor, like Holt and Boothe, will be backed by one of Jamaica's most durable and gifted bands, Lloyd Parks and We The People. McGregor is one of reggae's most durable and soulful singers with an incredibly steady career that started in the 1960s when he was just seven years old. Since then, he's spanned nearly every stylistic shift in Jamaican music, from ska and rocksteady to Rastafarian roots reggae to lovers' rock (his particular speciality) to dabbling in dancehall, ragga and dub.

Not just a singer, he wrote some of his own material, and grew into an accomplished producer as well. McGregor's heyday was the early 1980s when he released several high-quality albums and reached the peak of his popularity in Jamaica and England.